Video Showcase
ESPN (INTL)
Overview
The Video Showcase is a special sponsorship experience for advertisers who want to leverage large-format video to create an eye-catching ad experience.
- This is an ESPN custom execution that must be created in-house by ESPN.
- The unit functions similar to the Pushdown unit, but puts video first and expands to much larger sizes.
- The XL and L profiles also include a Wallpaper unit which appears behind the main creative.
Available to Serve to These ESPN Properties:
Demos
Technical Specifications
| Profile | XL | L | M | S |
| Collapsed Dimensions | 1280x100 | 970x66 | 728x90 | 320x50 |
| Expanded Dimensions | 1280x544 | 970x418 | 728x250 | 320x320 |
| File Weight | <600k | <400k | <300k | <150k |
| File Type | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 | PNG, JPG, GIF, HTML5 |
| Third-Party Serving | No | No | No | No |
| Third-Party Tracking | Yes | Yes | Yes | Yes |
| Video | Auto-Start: Muted 8 seconds and <1.1MB User-Initiated: Up to 2 videos; No duration limit; <20MB | Auto-Start: Muted 8 seconds and <1.1MB User-Initiated: Up to 2 videos; No duration limit; <20MB | Auto-Start: No video allowed User-Initiated: No duration limit; <10MB | Auto-Start: No video allowed User-Initiated: No duration limit; <10MB |
Animation/Ad Behavior
- The ad will auto-expand on first view for 8 seconds before auto-closing.
- Expansion direction is downward and must push the page content, not overlay.
- User-initiated expansion must occur on click and may remain open without auto-closing.
- The closed state may have up to 20 seconds of animation with no more than three loops within that limit.
Design Restrictions
- Assets will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that may be obstructed.
- All assets for the Video Showcase must be created in-house by ESPN, except the InContent 300x250. Mockups, design documents, creative assets, or any other necessary files should be provided to your account manager for the asset build.
- The Wallpaper is also included with the Video Showcase execution for the XL and L screen profile.
- Wallpaper creative cannot have any repeating logos or patterns, and should not include floating text, logos, or graphics on a solid white or light gray background.
Capping
Auto-expand must be capped at one time per user per day.
Video
- Auto-play video cannot utilize YouTube's embedded player.
- Video in the auto-expand (for XL and L profiles) must not exceed the 8-second expand time and is limited to 1.1MB.
- User-initiated video must not exceed 20MB for XL and L profiles, 10MB for M and S profiles.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
- Video file weights are for video only, separate from the rest of the creative
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Third-Party Tag
Third-party serving is not allowed for this ad unit.
Submission Deadline
Due to the custom nature of this unit, a five-week lead time is required for creative production, revisions, and testing.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined above.
Additional Info
- This execution utilizes ESPN's Universal Ad Package (UAP).
- The Video Showcase XL will be visible to users with a screen resolution of 1280px wide or higher, L for screens 1279px-1024px wide, M for screens 1023px-768px wide, and S for screens 767px wide or less. Due to limitations in layout, Wallpapers are only included with XL and L profiles.
HTML5 Requirements
- All Video Showcase creative, including HTML5, is served first-party by ESPN.
- The file weight above applies to all HTML5 files and assets including images, HTML/JS/CSS files, custom fonts, or other assets.
- See our HTML5 Guidelines page for more details.