Fantasy Player Card
ESPN (US)
Overview
The Fantasy Player Card format places a native-styled ad within the player stat cards in the site's Fantasy section on web.
- Advertiser branding is formatted to match ESPN content.
- Served first-party by ESPN only. Third-party tracking is supported.
Available to Serve to These ESPN Properties:
Technical Specifications
| Fantasy Player Card | |
| Logo | 80x80 (2x density)* <10k saved as transparent PNG |
| Sponsor Name | 20 characters or less |
| Headline Text | 45 characters or less (sentence case) |
| Main Text | 75 characters or less (sentence case) |
| Main Image | 540x282 (2x density)* <60k saved as JPG |
| Third-Party Serving | No |
| Third-Party Tracking | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Design
- Images/designs not created by ESPN may be submitted, but are subject to editorial approval and may require revisions.
- Designs should use photos or artwork to relate to content. Main Image cannot have a transparent background.
- The logo image will be placed at the top-left corner of the module.
- Sponsor name must be 20 characters or less.
- Headlines text must be 45 characters or less.
- Main Text must be 75 characters or less.
Animation/Ad Behavior
Animation is not accepted.
Capping
No capping restrictions.
Video
Not accepted.
Submission Deadline
Please allow five business days for testing and approval.
Restrictions
- This ad unit must be created in-house by ESPN.
- This Fantasy Player Card native-style ad format serves to the ESPN Fantasy section on web only.
- The Fantasy Player Card in the ESPN Fantasy app supports an InContent or Banner Premium creative only.
HTTPS Compatibility
- All creative, including third-party tags and third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
