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Monday, October 22
 
Sports world is not afraid to reach deep for charities

By Darren Rovell
ESPN.com

More than fear was created in the wake of the Sept. 11 terrorists attack on the Pentagon and World Trade Center. A groundswell of charitable giving to relief funds was another byproduct.

Sports fans and teams have shown their patriotism in many ways since the Sept. 11 terrorist attacks.
The sports world -- including leagues, teams, owners and players -- has donated or pledged more than $72 million to eight prominent charitable organizations with Sept. 11 tragedy relief funds, according to published reports tabulated by ESPN.com.

Major League Baseball and the National Football League, as well as their respective players' associations, each pledged $5 million. So, too, did the NCAA Executive Committee, which, according to NCAA spokesperson Wally Renfro, "is still doing the due diligence in terms of making sure that we can make this money go as far as possible and maximize its benefits."

NBA Commissioner David Stern said the league, the Player's Association and individual teams and owners should raise about $10 million. Some of the NBA's donations include Michael Jordan's $1 million salary from the Washington Wizards for the upcoming season and another $1 million from Dallas Mavericks owner Mark Cuban.

The largest individual donation from the sports world has come from thoroughbred horse racing owner Sheikh Mohammed bin Rashid al-Maktoum, the crown price of Dubai and the United Arab Emirates' Minister of Defense, who has donated $5 million to the American Red Cross relief fund and another $2 million to build camps for Afghan refugees.

NHL teams have raised a total of more than $1.3 million for disaster relief funds, and the NHL Players Association donated $500,000 to help families of New York City firefighters and police officers.

Among the charitable organizations included in the calculations were donations made to the American Red Cross, United Way, World Trade Center Relief Fund, McCormick Tribune Fund and the New York Police and Fire Widows' and Children's Benefit Fund. A definitive tabulation appears unlikely, since many of the charities do not distinguish donations and pledges by sports organizations or individuals. There also are many more anonymous donations, which are not reflected in the tally.

"It's not about looking good in the public's eye," New York Yankees union rep Mike Stanton told the New York Post. "Whatever we decide to do, you guys won't know. It's a personal thing. We don't want to give to a relief fund because somebody else does, and we don't want somebody else giving to a relief fund because we did. It's up to each individual's heart, and that's where it should stay."

Barry Bonds
Barry Bonds gave $100,000 after setting baseball's new home-run-hitting standard this season.
Creative donations based on a player's statistical accomplishment include $100,000 to the United Way from San Francisco Giants slugger Barry Bonds, who pledged $10,000 for each home run he hit after Sept 11. In the NBA, the Indiana Pacers' Reggie Miller said he will donate $1,000 for each 3-pointer he makes this season, and Atlanta Hawks forward Shareef Abdur Rahim will donate $100 per rebound. If they match their totals from a season ago, Miller would pay $170,000 and Rahim $73,500.

Auctions provided another interesting way to raise money. Jennifer Capriati's autographed, match-used French Open dress went for $838, and the chance to be in NASCAR driver Johnny Benson's pit crew during the Nov. 11 Pennzoil 400 sold for $2,226. A Yogi Berra-signed baseball, which can be bought for about $65, sold for $5,000 Sunday night since it came from New York mayor Rudy Giuliani's collection.

Also included in the data are donations made by fans at sporting events.

Donations from fans at games combined with those of players from the Bears, Blackhawks and Cubs in Chicago, the Avalanche, Broncos and Nuggets in Denver, as well as the Cleveland Cavaliers, Houston Rockets and Orlando Magic, yielded $862,000 for the McCormick Tribune Fund, said Dave Anderson, director of development.

"We work with these teams a fair amount so we're not surprised that they could raise as much as they did," Anderson said. The money raised at the sporting venues currently represents 6 percent of the total raised after Sept. 11.

Selling patriotism
Authentic Major League Baseball hats with U.S. flags are selling well since they became available to fans in the weeks following the Sept. 11 tragedy. New Era Cap Company made more than 100,000 hats with flags on the side, a third of them Mets and Yankees hats, according to marketing director John DeWaal.

"It gets people to buy another hat," said Glenn Campbell, co-founder of Hatworld, a hat retailer with more than 500 stores nationwide that bought approximately 25 percent of the initial run. "Especially now, a lot of Yankees fans are going to want one with the flag." Some might criticize the league for turning the new hat into a way to capitalize on patriotism in the face of tragedy, but one MLB official said the revenue generated is modest.

"We want to be able to give the fans the ability to buy everything that the players might be wearing," said Steve Armus, Major League Baseball's director of licensing. "The licensing royalties made from these caps will pale in comparison to the money that the league has given in the relief effort."

Fila Cap-italizes on Jennifer's comeback
Jennifer Capriati
Jennifer Capriati is reaping the riches after winning two Grand Slam event titles this year.
Jennifer Capriati moved to No. 1 in the WTA Sanex Tour rankings for the first time in her career last week, and Fila wasted little time in extending her endorsement deal. Capriati signed a three-year contract extension Monday in Milan, Italy.

Fila signed the previously troubled tennis star in December 1999 when she was ranked No. 23 in the world.

"Her comeback story has been incredibly compelling, not only on the professional side but on the personal side," said Howe Burch, senior vice president of sports marketing for Fila USA. "When we signed her two years ago, we never thought she'd win two grand slams in on year and then become the No. 1 player in the world."

Previously, Fila protected its investment by signing Capriati to an incentive-laden contract in which the bonuses were covered by an insurance carrier. Now that she's No. 1, insuring incentives will be much harder to do, Burch said. He said Capriati could get her own signature line, though no decisions have been made. In the meantime, she will get royalties on the sales of the Fila's line of women's tennis apparel.

Sign that sports still matters
Tiger Woods' book, "How I Play Golf," is No. 6 on Amazon.com's best seller list, three spots ahead of Judith Miller's "Germs," a book about biological warfare. A book on the Taliban, "Taliban: Militant Islam, Oil and Fundamentalism in Central Asia," sits at No. 3.

We're going to have to be collectively quite imaginative to continue our strong network revenues in light of what current conditions seem to be.
NBA commissioner David Stern on the league's TV rights negotiations
He said it
NBA Commissioner David Stern on the league's television rights negotiations: "We're going to have to be collectively quite imaginative to continue our strong network revenues in light of what current conditions seem to be." Stern labeled the current conditions as "business according to the new normalcy."

Sports business history lesson
It was 62 years ago Monday that New York University football star Allen Walz called the first televised NFL game between the Philadelphia Eagles and the Brooklyn Dodgers on an NBC affiliate that reached only 1,000 homes. Said Dodgers quarterback and NFL Hall of Famer Clarence "Ace" Parker years later on what he thought about the TV broadcast at the time: "I didn't know about it."

Try, Try again
Seventeen-year-old professional golfer Ty Tryon will be shooting for his tour card this week during the first stage of PGA Tour Qualifying school. Hopefully it won't be listed among the "lowlights" of his life, which can be found on his Web site, Tytryon.com. Some of his lowlights thus far include his dog Petrie getting run over in his driveway when he was seven, his cat getting killed in his yard by some wild dogs seven years later, and most recently, his first speeding ticket and being cited for noise pollution in a mall parking lot.

Darren Rovell covers sports business for ESPN.com. He can be reached at darren.rovell@espn.com.








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