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| Monday, October 22 Sports world is not afraid to reach deep for charities By Darren Rovell ESPN.com |
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More than fear was created in the wake of the Sept. 11 terrorists attack on the Pentagon and World Trade Center. A groundswell of charitable giving to relief funds was another byproduct.
Major League Baseball and the National Football League, as well as their respective players' associations, each pledged $5 million. So, too, did the NCAA Executive Committee, which, according to NCAA spokesperson Wally Renfro, "is still doing the due diligence in terms of making sure that we can make this money go as far as possible and maximize its benefits." NBA Commissioner David Stern said the league, the Player's Association and individual teams and owners should raise about $10 million. Some of the NBA's donations include Michael Jordan's $1 million salary from the Washington Wizards for the upcoming season and another $1 million from Dallas Mavericks owner Mark Cuban. The largest individual donation from the sports world has come from thoroughbred horse racing owner Sheikh Mohammed bin Rashid al-Maktoum, the crown price of Dubai and the United Arab Emirates' Minister of Defense, who has donated $5 million to the American Red Cross relief fund and another $2 million to build camps for Afghan refugees. NHL teams have raised a total of more than $1.3 million for disaster relief funds, and the NHL Players Association donated $500,000 to help families of New York City firefighters and police officers. Among the charitable organizations included in the calculations were donations made to the American Red Cross, United Way, World Trade Center Relief Fund, McCormick Tribune Fund and the New York Police and Fire Widows' and Children's Benefit Fund. A definitive tabulation appears unlikely, since many of the charities do not distinguish donations and pledges by sports organizations or individuals. There also are many more anonymous donations, which are not reflected in the tally. "It's not about looking good in the public's eye," New York Yankees union rep Mike Stanton told the New York Post. "Whatever we decide to do, you guys won't know. It's a personal thing. We don't want to give to a relief fund because somebody else does, and we don't want somebody else giving to a relief fund because we did. It's up to each individual's heart, and that's where it should stay."
Auctions provided another interesting way to raise money. Jennifer Capriati's autographed, match-used French Open dress went for $838, and the chance to be in NASCAR driver Johnny Benson's pit crew during the Nov. 11 Pennzoil 400 sold for $2,226. A Yogi Berra-signed baseball, which can be bought for about $65, sold for $5,000 Sunday night since it came from New York mayor Rudy Giuliani's collection. Also included in the data are donations made by fans at sporting events. Donations from fans at games combined with those of players from the Bears, Blackhawks and Cubs in Chicago, the Avalanche, Broncos and Nuggets in Denver, as well as the Cleveland Cavaliers, Houston Rockets and Orlando Magic, yielded $862,000 for the McCormick Tribune Fund, said Dave Anderson, director of development. "We work with these teams a fair amount so we're not surprised that they could raise as much as they did," Anderson said. The money raised at the sporting venues currently represents 6 percent of the total raised after Sept. 11.
Selling patriotism
"It gets people to buy another hat," said Glenn Campbell, co-founder of Hatworld, a hat retailer with more than 500 stores nationwide that bought approximately 25 percent of the initial run. "Especially now, a lot of Yankees fans are going to want one with the flag." Some might criticize the league for turning the new hat into a way to capitalize on patriotism in the face of tragedy, but one MLB official said the revenue generated is modest. "We want to be able to give the fans the ability to buy everything that the players might be wearing," said Steve Armus, Major League Baseball's director of licensing. "The licensing royalties made from these caps will pale in comparison to the money that the league has given in the relief effort."
Fila Cap-italizes on Jennifer's comeback
Fila signed the previously troubled tennis star in December 1999 when she was ranked No. 23 in the world. "Her comeback story has been incredibly compelling, not only on the professional side but on the personal side," said Howe Burch, senior vice president of sports marketing for Fila USA. "When we signed her two years ago, we never thought she'd win two grand slams in on year and then become the No. 1 player in the world." Previously, Fila protected its investment by signing Capriati to an incentive-laden contract in which the bonuses were covered by an insurance carrier. Now that she's No. 1, insuring incentives will be much harder to do, Burch said. He said Capriati could get her own signature line, though no decisions have been made. In the meantime, she will get royalties on the sales of the Fila's line of women's tennis apparel.
Sign that sports still matters
NBA Commissioner David Stern on the league's television rights negotiations: "We're going to have to be collectively quite imaginative to continue our strong network revenues in light of what current conditions seem to be." Stern labeled the current conditions as "business according to the new normalcy."
Sports business history lesson
Try, Try again
Darren Rovell covers sports business for ESPN.com. He can be reached at darren.rovell@espn.com. |
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