App Content Ad
ESPN (US)
Overview
The Content Ad for the ESPN App is a Premium API-driven ad unit featuring advertiser branding with dynamic ESPN content. Three different versions of this format are available: News & Notes, Video Content, and Social Spotlight.
- Include popular social share links to drive users.
- Feature branding alongside ESPN stats and facts, video content, or load content from Twitter.
- The Content Ad will serve to the top of major sections within the ESPN App.
- See also: Content Ad for web.
Demos
Technical Specifications
| Version | News & Notes | Video Content | Social Spotlight |
| Branded Area Dimensions | 320x50 (standard) 640x100 (2x density)* |
160x180 (standard) 320x360 (2x density)* - Graphics only on left 50% of ad space. |
320x50 (standard) 640x100 (2x density)* |
| Static Fallback Dimensions | 320x180 (standard) 640x360 (2x densitiy)* |
320x180 (standard) 640x360 (2x densitiy)* |
320x180 (standard) 640x360 (2x densitiy)* |
| File Weight | <15k Brand Area / <40k Fallback (standard) <30k Brand Area / <80k Fallback (2x density)* |
<15k Brand Area / <40k Fallback (standard) <30k Brand Area / <80k Fallback (2x density)* |
<15k Brand Area / <40k Fallback (standard) <30k Brand Area / <80k Fallback (2x density)* |
| File Type | PNG, JPG, GIF | PNG, JPG, GIF | PNG, JPG, GIF |
| Third-Party Serving | No | No | No |
| Third-Party Tracking | Yes | Yes | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- Animation is not accepted.
- In the event of a failure with the API feed, a static fallback 320x180 creative will be served.
- News & Notes: A carousel of facts will appear below the branded area.
- Video Content: A thumbnail for a specified piece of ESPN video content will be displayed below the branded area. Video playback occurs in the ESPN video overlay player.
- Social Spotlight: A carousel of the last four Tweets from a specific hashtag or username(s) is displayed.
Design Restrictions
- Ad profiles cannot be sold on an individual basis.
- This ad unit must be created in-house by ESPN.
Capping
No capping restrictions.
Restrictions
- Ad profiles cannot be sold on an individual basis.
- This ad unit must be created in-house by ESPN.
- Currently, video starts and quartiles are not available within the ESPN App.
HTTPS Compatibility
- All creative, including third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Submission Deadline
Please allow five business days for testing and approval.
