Content Ad
ESPN (US)
Overview
The Content Ad is a Premium API-driven ad unit featuring advertiser branding with dynamic ESPN content. Three different versions of this format are available: News & Notes, Video Content, and Social Spotlight.
- Include popular social share links to drive users.
- Feature branding alongside ESPN stats and facts, video content, or load content from Twitter.
- The Content Ad will serve at all breakpoints with the exception of the Medium profile.
- See also: Content Ad for the ESPN App.
Demos
Technical Specifications
| Version | News & Notes | Video Content | Social Spotlight |
| Branded Area Dimensions | 298x50 (standard) 596x100 (2x density)* |
298x50 (standard) 596x100 (2x density)* |
300x75 (standard) 600x150 (2x density)* |
| Static Fallback Dimensions | 300x250 (standard) 600x500 (2x density)* |
300x250 (standard) 600x500 (2x density)* |
300x250 (standard) 600x500 (2x density)* |
| File Weight | <15k Brand Area / <40k Fallback (standard) <30k Brand Area / <80k Fallback (2x density)* |
<15k Brand Area / <40k Fallback (standard) <30k Brand Area / <80k Fallback (2x density)* |
<15k Brand Area / <40k Fallback (standard) <30k Brand Area / <80k Fallback (2x density)* |
| File Type | PNG, JPG, GIF | PNG, JPG, GIF | PNG, JPG, GIF |
| Third-Party Serving | No | No | No |
| Third-Party Tracking | Yes | Yes | Yes |
* Double density creative are highly recommended for all mobile creative to provide image clarity on high-resolution screens. See our guidelines on double density.
Animation/Ad Behavior
- Animation is not accepted.
- In the event of a failure with the API feed, a static fallback 300x250 creative will be served.
- News & Notes: A carousel of facts will appear below the branded area.
- Video Content: A thumbnail for a specified piece of ESPN video content will be displayed below the branded area. Video playback occurs in the ESPN video overlay player.
- Social Spotlight: A carousel of the last four Tweets from a specific hashtag or username(s) is displayed.
Capping
No capping restrictions.
Restrictions
- Ad profiles cannot be sold on an individual basis.
- This ad unit must be created in-house by ESPN.
Additional Info
The Content Ad on S profile will be visible to users with a screen resolution less than or equal to 767px wide. However, this unit will only be served depending on the page layout and not all pages on Small profile will include this placement. It does not serve to the M profile.
HTTPS Compatibility
- All creative, including third-party tracking tags, must use secure protocol (HTTPS).
- Any creative that is not fully secure will be sent back for revisions.
Submission Deadline
Please allow five business days for testing and approval.
