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Friday, May 26
Updated: May 29, 1:15 AM ET
 
Will there be another L.A. story?

By Chris Mortensen
Special to ESPN.com

Anybody with an imagination can have fun with the future of the NFL in Los Angeles. For instance, there has even been speculation that the Rams -- yes, the Rams! -- could end up back in the city of the Angels.

How? Check this scenario:

CONFIDENTIAL PLANS
The NFL may have taken over as America's No. 1 sport, but in the No. 2 media market, the league remains absent. This week, ESPN.com examined the mystery of how the league lived and died in Los Angeles.

Monday: How L.A. lost the NFL.

Tuesday: Where does L.A. rate on the NFL's priority list?

Wednesday: Which teams might relocate to Los Angeles?

Thursday: Why doesn't L.A. care about being NFL-less? Plus, a football fantasy: The Los Angeles Rams win Super Bowl XXXIV.

Friday: What is the NFL's future in Los Angeles?

  • The Cardinals are defeated in a last-gasp stadium ballot measure on Nov. 7. Cardinals owner Bill Bidwill moves aggressively to sell or move again.

  • Bidwill proposes to Rams owner Georgia Frontiere to follow the lead of her late husband, Carroll Rosenbloom, and swap franchises. She accepts.

  • Bidwill would retain the Cardinals' moniker and return to St. Louis. Frontiere will still be owner of the Rams and return to Los Angeles.

    Presto, football in L.A.

    That's how muddled this picture is, for it has no merit. Fun speculation, but nothing more than that. Actually, the folks in St. Louis would have a difficult time seeing the humor even in this fantasy; a reunion with Bidwill would be a nightmare.

    The Cardinals are more inclined to look to San Antonio. This is where the NFL could step in and push Bidwill to cash in, selling his franchise to a Los Angeles buyer. Even this is a longshot, at best, for Bidwill would be forsaking his treasured NFL team.

    Amazingly, as already has been pointed out, the league may need maverick Oakland Raiders boss Al Davis to salvage football life in Los Angeles.

    The Raiders, of course, played in L.A. from 1982 to 1994, the same year the Rams left the market. Davis' return to Oakland has been less than a smashing success at the box office, which is the source of yet another legal dispute that could open the door for the Raiders moving back to Los Angeles.

    A judge ruled recently that the Raiders must honor their lease with the Oakland Coliseum through 2011. However, the same judge allowed that the Raiders can proceed with their case in which they seek $850 million in damages for revenue guarantees gone bad. Oakland politicians could fear the consequences of such damages, and wash their hands of Davis by reaching a settlement that would allow him to break the lease.

    The NFL probably wouldn't discourage Davis to move this time around. It is fairly evident that football in the Bay Area is struggling; the Raiders have seldom played before sellout crowds and the 49ers have taken a turn for mediocrity. Two teams in the Bay Area doesn't make sense. The Raiders have some history in L.A.; the 49ers do not.

    On April 5, the Los Angeles Coliseum Commission started a renewed process of soliciting brokers or other parties to attract a football franchise. The "New Coliseum Project" is alive. Maybe, just maybe, the NFL has life in the nation's second largest market, even if it means giving its blessing to Davis, the man who drove Pete Rozelle out of league.





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