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Nick Bakay's Tale of the Tape: NHL vs. WWF
By Nick Bakay
|Now that Tie Domi has lifted his water-bottle squirting to playoff intensity, it raises an interesting question about hockey and its limited, if enthusiastic, fan base:
Think about it -- it's the only marketing pocket left for hockey. The NBA is synonymous with urban, NASCAR owns country, and the NFL and MLB have divvied up the middle class.
I say: Go bad-ass. This is a strange game that most Americans have never played. But we can relate to series of jabs to the nose. Violence sells in the New Millennium. How else do you explain the single greatest marketing miracle of the last 15 years, the WWF? And their fights aren't even real! In fact, the XFL has proved they don't have a good handle on real. But if you want to sell a game where scar tissue and blurred vision are the only way you know you've advanced to the next round, what better flag to fly?
Is it really that simple? Pro hockey, pro wrestling, let's see how they stack up at the Tale of the Tape ...
Humorist Nick Bakay, currently a writer for the CBS sitcom "King of Queens," is a regular contributor to ESPN The Magazine and Page 2. He has a Web site at http://nickbakay.com. Send this story to a friend | Most sent stories
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