Is there a bigger one-week slice of American zeitgeist than the Super Bowl? We don't think so. So as you prepare for your Super Bowl (or Super Bowl ads) party, be sure to check out the list of what's "in" and what's "out" in San Diego this week.

That way, you can be sure to impress the other partygoers, not to mention the usual battery of people you impress with the Hot/Not List: co-workers, drinking pals and the occasional hot date.

"What's Hot, What's Not List" at the Super Bowl
Category	Hot	Not
Tampa talker	Warren Sapp	Keyshawn Johnson
Halftime entertainment	Any Gwen Stefani	Shania schlock
Eagerly anticipated ad	"The Incredible Hulk" preview	Anything with animals
Next season's trend -- offense	Throw, throw, throw	Establish the running game
Next season's trend -- defense	"Cover 2"	Whatever the Steelers were doing this year
Bucs fans' ideology	Hey, we can win this thing!	Just glad to be here
Raiders fans' ideology	What, I can't bring my spikes?	Uh, is the team moving to L.A.?
Gambling storyline	The over-under	The spread
Coaching motivational tactic	You may only get here once	Help me beat my [old team]/[mentor]
Anthem singer we'd like to see	Dixie Chicks	Celine Dion (ugh!)
Style to emulate	Callahan's quiet	Gruden's intensity
Rising star	Jerry Porter	Michael Pittman
Party	Anything by EA	Anything with Raider fans
Off-field concern	Security	Gentlemen's clubs
TV-ad theme	Return to fun	Patriotism
Choke artist	Eagles	Titans
Fashion statement	Foam 'n' mesh hats	Sailor hats
Endorser	The Barber Brothers	Bill Callahan
High expectations	Gannon's passing yards	Refs' performance
Best ever?	Bucs defense	Raiders offense
Conventional wisdom -- Rich Gannon	It's about time	Mr. Personality
Conventional wisdom -- Brad Johnson	Just gets job done	Don't call him "Dilfer"
Count the camera shots on ...	Raiders owner Al Davis	Bucs owner Malcom Glazer
Fan fave from Bucs past	Doug Williams	Trent Dilfer
"Where are they now file?" destiny	Martin Gramatica	Tom Tupa
You'll never be sick of players with ...	Retro jerseys	Their kids
MVP prediction	Bucs WR Joe Jurevicius	Raiders RB Ty Wheatley
Bold prediciton	Bucs win by a little	Raiders win by a lot

Dan Shanoff is a columnist for Page 2. His "Daily Quickie" commentary appears every weekday morning and his "What's Hot, What's Not" trend-spotting list appears Thursdays.