// 2025 CORPORATE CITIZENSHIP IMPACT REPORT 16 17 Creating Life-Changing Moments ESPN’s storytelling power also allows us to help create unforgettable moments for young people facing extraordinary challenges. Through our partnership with Make-A-Wish, ESPN integrates wish experiences into some of the biggest stages in sports. Logan Keating, a teen battling a serious heart condition, experienced the Cotton Bowl alongside ESPN talent and analysts—an unforgettable moment that was shared across ESPN platforms. At the NFL Draft, two wish recipients announced first-round picks for their favorite teams, Broncos and Bills, stepping onto the national stage in front of millions of fans. Other wish experiences brought young fans inside ESPN’s biggest events. Wish kid Haley, a softball fan, fulfilled her dream of meeting analyst Jessica Mendoza at the NCAA Women’s College World Series. Wish kid Laken, an aspiring broadcaster undergoing cancer treatment, visited the ESPN and ABC sets and met with some of the sport’s most recognizable voices ahead of the NBA Draft in Brooklyn. These moments extend beyond the events themselves. ESPN shares these stories across its programming and digital platforms, amplifying the courage and joy of wish recipients and inspiring audiences across the sports world. STORYTELLING Our storytelling strategy leverages the unmatched reach of ESPN to elevate causes and inspire action through the power of sport. By integrating purpose-driven narratives across live events, studio programming, digital platforms and athlete voices, we connect audiences to the human stories behind the work—turning moments on our platforms into opportunities to drive awareness, engagement and support. 2025 OVERVIEW Storytelling With Purpose At ESPN, storytelling is our superpower. Through our unmatched reach across television, digital, audio and social platforms, we integrate purpose-driven stories directly into the moments sports fans care about most. This content integration strategy allows us to elevate causes, celebrate communities and turn meaningful moments into national conversations. Throughout the year, ESPN used this approach to highlight service, resilience and generosity across our programming. During Veterans Week, ESPN produced powerful storytelling moments that honored those who have served. SportsCenter featured a special Veterans Day segment exploring veterans’ perspectives on service, while E60 delivered a long-form feature on Pat Tillman. Jeremy Schaap also shared his experience aboard the USS New Jersey in a feature on ESPN FrontRow. This same storytelling engine drives ESPN’s broader social impact initiatives. During V Week, ESPN activated a multi-platform content strategy that integrated purpose-driven storytelling across our networks, delivering more than 90 linear segments and over 50 digital and audio integrations. Moments ranged from in-game highlights, such as the Golden State Warriors’ on-court donation, to College GameDay features spotlighting philanthropic support for cancer research. Take Back Sports expanded its content strategy with the launch of a recurring SportsCenter segment, beginning with Olympic gold medalist Kerri Walsh Jennings sharing perspectives on positive youth sports experiences. The series also featured athletes including Max Holloway, A.J. Terrell and Lexi Rodriguez, each highlighting the importance of creating positive and inclusive youth sports environments. Together, ESPN and Make-A-Wish provided Wish kid Logan with the ultimate behind-the-scenes broadcast experience at the College Football Playoff Semifinal at the Good Year Cotton Bowl Classic. Alex Ovechkin joins GMA to discuss his GR8 Chase initiative. Wish kid Alejandro lives out his dream of training with his favorite boxer Canelo Álvarez.
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