b'COMPELLING CONTENT#SeniorNight10,000 submissionswere shared via the hashtag, and Van Pelt highlighted these amazing athletes on SportsCenter. ESPNs marketing department ran promotional spots on TV, digital and radio, and the initiative began to generate stories in local media outlets across the country. #SeniorNight expanded to ESPNU, with the network beginning a presentation of 12 hours of games each day to celebrate the careers and performances of several Across the country, college and highstudent-athletes who made their mark school student-athletes didnt get theon their sports throughout the season, chance to play their final games due tobut saw it end prematurely as a result the pandemic. SportsCenter anchor of the cancellation of high school and Scott Van Pelt empathized withcollege tournaments. And ESPN.com these student-athletes and createdjoined Van Pelt in featuring #SeniorNight #SeniorNight to give them much- stories of athletes and coaches who deserved recognition. More than found positives following the heartbreak.Hometown HeroesWith bad news seemingly inescapable during the early months of the pandemic, ESPN Radios Golic and Wingo wanted to do its part to bring light to all the good being done for others. For three weeks, fans were asked to share stories of everyday people in their lives and the incredible things they were doing to help, and more than1,000 thoughtful, heartbreaking and uplifting storiescame flooding in from across the country. The show also surprised 20 individuals from these #HometownHero stories with a gift of $5,000 each during video conference calls with the hosts, which led to tears, laughs and meaningful connections. And no matter the reaction, there was one common threadan extraordinary sense of selflessness.14 2020 ESPN CORPORATE CITIZENSHIP REPORT PURPOSEFUL STORYTELLING'