b'One of the most powerful resourcescontent into features or segmentsCONTENTESPN has is its ability to share impactful,during studio shows or as highlights inspiring stories with millions ofin games to continue our efforts of people across the globe. In a worldsharing important messages and where content is king, casting lighthighlighting significant moments. During on social issues and providing in- our coverage of the NBA Playoffs, we kind value to our nonprofit partnersshowcased Make-A-Wish granting itsINTEGRATIONvia storytelling is a unique wayhistoric 500,000 wish to a recipient, ESPN gives back. ESPN Corporatewho had wished to help sick kids forget Citizenship works hand-in-hand with thetheyre sick for a day. To help grant this Content teams to highlight importantwish, the NBA provided 32 Make-A-Wish causes, resources and partners. families virtual seats at Game 4 of the NBA Eastern Conference Finals, and Public Service Announcements (PSAs)ESPN shared a wholesome moment of are one way we help convey crucialthese kids attending the game on itsCONTENT IS KINGinformation, which proved particularlyplatforms. The segment drove traffic critical during disasters and crises,to the Make-A-Wish site, which led to especially during the onset of thean increase in donations, providing pandemic. We also integrated ourenough funding for another new wish.Special WE BELIEVE THAT EVERY ATHLETE HAS THE RIGHT TO PLAY,Olympics and as the Global Presenting Sponsor of Special Olympics Unified Sports, were incredibly proud to have enabled more than 5,200 athletes access to not only play sports, but to foster an environment of social inclusion. Just as important are the stories that we share showcasing the extraordinary talent, determination and courage of Special Olympics athletes.This year, ESPN was honored to receive the Edward R. Murrow Award for National Feature Reporting for one of our Special Olympics Game Changers films, which originated from a donation ESPN made to assist refugees with intellectual disabilities. The Tale of the Messenger told the story of Special Olympics athlete Malachie Niyibokora, who went from being chained in a refugee camp to finding freedom on the playing field. Recognized as one of the most prestigious in news, the Murrow Awards honor stories that exemplify the importance and impact of journalism as a service to the community. And thats just what we consistently strive to dousethe power of the pen to change attitudes, hearts and minds.Follow @ESPNCitizenshipwww.espn.com/citizenship 19'