b'A Letter from Jimmy Pitaro CHAIRMAN OF ESPN AND SPORTS CONTENTCorporate social responsibility (CSR) isrequires a vested interest from every no longer considered a nice-to-have; forteam to create measurable impact. Our ESPN, it is an imperative. A successful CSRcontent, marketing and production teams program is integrated into every aspect ofplay integral roles to ensure our prosocial the business and serves to reinforce theprograms are recognized and promoted. companys purpose. It influences corporateThis integrated approach saw us through culture, brand reputation, businessa very challenging year, and Im proud of continuity and innovation, and cannot bethe way our employees came together as undervalued. The COVID-19 pandemic and#oneteam, to elevate our purpose. the murder of George Floyd, and the social justice movements it reignited, have onlyNo one organization is capable of amplified our efforts to reimagine equity addressing the extensive problems and fairness in our business processes that exist in our communities, but we and priorities. continue to make progress through our collaborations with institutions that want to In this 2020 ESPN Corporate Citizenshipmake transformational impact. We team up Report, you will get a transparent lookwith nonprofits, sports leagues, advertisers into our efforts to Serve the Sports Fan.and sponsors, and use collective action to Anytime. Anywhere. We articulate ourmove the needle on important issues. We strategies, goals and commitments, andwork with these partners on addressing how we use touchpoints throughout ourthe enormous problem of declining business to achieve them. We demonstrateparticipation in youth sports, which has how our commitment to evolve socialbeen exacerbated by the pandemic. This impactdemanding innovation at everyfall, we also worked with I am a Voter turnis making ESPN a leader in CSR.and the sports leagues to coordinate Equally important, we share stories thatnonpartisan messaging to ensure sports help give a voice to organizations andfans had the resources they neededindividuals who set the finest examplesto vote during the election cycle.as champions of change. Having an audience as wide and diverse as ESPNsWhile 2020 was no doubt one of the most is a privilege, and we pay forward thatdifficult years in our lifetimes, I believe wegood fortune by using the power of ourhave a bright future in front of us. We have platforms to share content with messageslearned that, when we work together toof hope and inspiration.face challenges, we can find solutions to once unimaginable obstacles. We will useOur Corporate Citizenship team establishesthose learnings, and our collective ESPNs CSR strategy, but senior leadershipconscience and resources, to fulfill ourand every internal constituent is representedcommitment of using the power ofwithin our initiatives. We take guidancesports to drive social change.from The Walt Disney Companys Enterprise Social Responsibility team andSincerely,partner with other business segmentsto find synergies that help sports fans create the futures they imagine. Justas it takes many departments workingJimmy Pitarotogether to make good content, it PRESIDENT, ESPN4 2020 ESPN CORPORATE CITIZENSHIP REPORT'