ESPN TO DEBUT I'D DO ANYTHING CHANCE TO WIN A SPORTS FANTASY TO BEGIN SEPTEMBER 28
Sports fans who dream of playing golf with Tiger or joining Serena Williams for an afternoon of tennis, could see their dreams become reality if they have a friend or loved one willing to 'do anything' for them. ESPN will produce I'd Do Anything, a reality series that will ask fans to accomplish challenging tasks in order to grant their friends or loved ones their most fervent sports fantasies. Eight one-hour shows will be aired consecutive Tuesday nights at 10 p.m. ET starting September 28.
"I'd Do Anything will pave the way for a new brand of reality television from ESPN," said Mark Shapiro, ESPN executive vice president, programming and production. "We will give the true fans out there the chance to prove how far they'll go to help another fulfill a dream."
Hosted by popular TV personality George Gray (Weakest Link and Junkyard Wars), I'd Do Anything is based on the highly successful British show of the same name and will be the ultimate test of altruism. Three contestants per show will perform a series of sports-related tasks in an elimination-style competition to win a sports fantasy for a friend or loved one. Possible tasks include making a solo punt return without blockers against a professional football team or dropping soccer balls into a goal below while strapped to the wing of a bi-plane in flight.
I'd Do Anything will be produced under the ESPN Original Entertainment (EOE) banner in conjunction with Trans World International (TWI) and Mess Media. TWI, the television division of IMG, is one of the largest independent producers, packagers and distributors of entertainment and sports programming in the world, producing and distributing more than 6,500 hours of original programming annually to more than 200 countries. Mess Media has produced a variety of reality shows including CBS' Survivor, Fox's Boot Camp and a reality pilot for NBC titled Love or Money, as well as a two-hour reality special, TWI's Battle of the Network Stars for NBC.