KeonColeman

News: 3 days agoColeman secured six of seven targets for 116 yards and a touchdown in the Bills' 29-26 loss to the Patriots on Sunday.

Spin: DJ Moore went down in the first half with a shoulder injury, opening up plenty of opportunity in the Bills' air attack. Coleman almost fully maximized his additional targets, recording a team-high yardage figure while finishing second in both receptions and targets. Coleman's first two pro seasons were marked by inconsistency, but the third-year wideout has secured 14 of 16 targets for 217 yards and a touchdown over the first four games of 2026, and 10 of his catches have resulted in first downs. Coleman's 34-yard touchdown grab Sunday also would have delivered the game-winning points had Drake Maye not mounted a successful drive on the ensuing possession, and Coleman could remain in an elevated role during a Week 5 road matchup against the Rams on Monday night, Oct. 12, if Moore is sidelined for that contest.

ESPN Fantasy Projection: So far, so bust for Coleman, who has struggled to make an impact after being selected 33rd overall in the 2024 draft. After flashing in a situational deep-threat role as a rookie (15.0 aDOT), Coleman saw more high percentage looks in 2025 (11.2 aDOT). That led to a much better catch rate (from 51% to 66%), but a big dip in yardage (19.2 YPR to 10.9). Coleman has yet to emerge as a reliable, full-time starter and was even a healthy scratch at times last season. Perhaps the 23-year-old will make a Year 3 leap with Joe Brady now running the show, but he'll have his hands full overtaking DJ Moore and Khalil Shakir atop the depth chart. Coleman is only worth a late flier in deeper leagues.