KeonColeman

News: 5 days agoColeman brought in all six targets for 63 yards in the Bills' 41-31 win over the Lions on Thursday.

Spin: Coleman benefited from the late second-quarter exit of DJ Moore (shoulder), finishing the game second in receptions and receiving yards for the Bills while also tying for runner-up status in targets. The oft-maligned 2024 second-round pick encouragingly flashed steady hands as well throughout the night, and Coleman will be in line to continue in an enhanced role in a Week 3 home matchup against the Chargers on Sunday, Sept. 27 if Moore is forced to sit out the contest.

ESPN Fantasy Projection: So far, so bust for Coleman, who has struggled to make an impact after being selected 33rd overall in the 2024 draft. After flashing in a situational deep-threat role as a rookie (15.0 aDOT), Coleman saw more high percentage looks in 2025 (11.2 aDOT). That led to a much better catch rate (from 51% to 66%), but a big dip in yardage (19.2 YPR to 10.9). Coleman has yet to emerge as a reliable, full-time starter and was even a healthy scratch at times last season. Perhaps the 23-year-old will make a Year 3 leap with Joe Brady now running the show, but he'll have his hands full overtaking DJ Moore and Khalil Shakir atop the depth chart. Coleman is only worth a late flier in deeper leagues.