Newly announced: the Cowboys are getting into the men's tennis business, as partners in the upgraded ATP 500-level Dallas Open annual tournament beginning in 2025 at Ford Center at The Star in Frisco, site of the team's indoor practice stadium & headquarters. The Open, which will be an ATP-250 event for the third & final time in Feb. '24 at SMU, was announced three weeks ago as one of three successful applicants out of 17 (Doha & Munich are the others) to join 13 other ATP 500-level tourneys.

William Weinbaum, ESPN14h ago