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Lowe: Why the LA Clippers decided it was time for a massive rebrand

Months after Steve Ballmer purchased the LA Clippers, he reconsidered everything about the franchise. Ten years later, the team will have a modern new look that coincides with the move next season to the Intuit Dome.

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TOP HEADLINES

OFFSEASON STORYLINES TO WATCH

NFL free agency tiers: Barnwell stacks the best QBs, TEs and O-linemen on the market

Let's evaluate the top quarterbacks, tight ends and offensive linemen on the 2024 market, sorted into tiers based on their potential contracts.

Photo by Jim Dedmon/USA TODAY Sports

Keep Russell Wilson? Trade up in the draft? Five possible QB solutions for the Broncos

From keeping Wilson around to trading up in the draft, we sift through every option the Broncos have at QB.

COURTING CONTROVERSY

Urgent new calls to end court storming in college basketball

Duke's Kyle Filipowski joins Iowa's Caitlin Clark and Memphis' David Jones as players caught in court-storming incidents this season.

Grant Halverson/Getty Images

Rivers: Nothing good can come from court storming

1:57

BEST TEAMS IN COLLEGE BASKETBALL

Men's Power Rankings: Did you hear? Purdue's No. 1

Houston is making a strong case for No. 1, but the résumé-based race currently favors the Boilermakers over the Cougars and Huskies.

Mike Mulholland/Getty Images

Women's Power Rankings: Hokies coming on strong down stretch

Virginia Tech has won 10 in a row, clinched at least a share of its first ACC regular-season title and broken into the top five for the first time this season.

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MUST-SEE FROM THE ASSOCIATION

The defense can't block this slam from Victor Wembanyama

0:17

Suns-Lakers trade massive rejections in fourth quarter

0:29

NBA SCOREBOARD

SUNDAY'S GAMES

TALKING HOOPS

Are the Warriors NBA title contenders this season?

1:47

'HOW DO YOU USE IT TO YOUR ADVANTAGE?'

How pitchers are preparing for Year 2 of the pitch clock

Last year, all most pitchers talked about were the changes to the pitch clock. This year, it's less of a focus -- but its impact on the game is just as monumental.

Scott Taetsch/USA TODAY Sports

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