Augusta National decided Friday to suspend its one-year
contracts with three corporate sponsors for the 2003 Masters,
choosing to keep them on the sidelines during the club's dispute
with a women's organization over its all-male membership.
The decision will make the Masters, which traditionally has the
highest ratings in golf, the only commercial-free telecast in
sports.
Club chairman Hootie Johnson notified IBM, Citigroup and
Coca-Cola that the Masters ''will not request their
participation.''
Those were the only companies that were allowed to run
commercials during the broadcast. Their logos also appeared on the
Masters' Web site.
''This year's telecast will be conducted by the Masters
Tournament,'' Johnson said in a statement. ''We appreciate
everything our media sponsors have done for us, but under the
circumstances, we think it is important to take this step.''
The friction began in June when Martha Burk, head of the
National Council of Women's Organization, sent Johnson a letter
urging him to add women to its membership.
Johnson said he canceled the one-year sponsorship contracts
because the NCWO had launched a corporate campaign against the
club.
Augusta National spokesman Glenn Greenspan told ESPN said he had been told that the corporate sponsors had received pressure from women's groups. When asked whether the sponsors had in turn pressured Augusta to allow women, Greenspan said that the club and the sponsors had participated in "discussions" that included the women's issue as a topic.
"This is our decision," Greenspan said.
Greenspan maintains that Augusta has a number of other lucrative revenue streams.
He also indicated the Augusta and CBS had discussed the issue and come to agreement that would satisfy CBS.
Johnson has said the club has no exclusionary policies, although
it has never had a female member its 69-year history, and only
welcomed its first black member in 1990. In response to Burk's
letter, Johnson defiantly said that Augusta National will not be
''bullied, threatened or intimidated'' to add female members.
Burk was at a conference in Maine on Friday. Calls to her cell
phone were not immediately returned.
Coca-Cola spokesman Ben Deutsch confirmed the company did
receive a letter from Burk, although he said it was not
threatening.
''We had discussions with Augusta National officials and they
recently informed us of their decision to conduct the tournament
without sponsors,'' Deustch said. ''We enjoyed our one-year
sponsorship of the Masters, and we wish them well.''
IBM spokeswoman Deb Gotthimer would only confirm that the
company received a letter from NCWO. ''We respect the club's
decision to hold the Masters without sponsors next year,'' she
said.
Calls to Citigroup were not returned.
The companies also had a small chalet at Augusta National during
the Masters. It was not immediately clear whether they would be
able to use them next year.
''We are sorry, but not surprised, to see these corporations
drawn into this matter,'' Johnson said. ''Augusta National is
NCWO's true target. It is therefore unfair to the put the Masters'
media sponsors in the position of having to deal with this
pressure.''
The Masters already was the least commercialized tournament in
golf, void of corporate tents and exhibitions at Augusta National.
Its deal with CBS Sports allowed only four minutes of commercials
each hour.
CBS spokeswoman Robin Brendle said the network would have no
comment.