The Big 12's new design allows for member schools to take advantage of their third-tier rights, and Kansas State appears to have made its move to do so.

The Wildcats announced on Monday plans for KStateHD.tv, a high-definition, digital, school network that launches on August 30.

Kansas State's season opener against Eastern Kentucky will be broadcast on the network.

Much of the on-demand programming will be free, but there will be a charge for live athletic events and other premium content. The cost for all-access users is $9.95 per month or $79.95 per year.

"The launching of K-StateHD.TV is a tremendous step for Kansas State University as we continue on our path of becoming a Top 50 public research institution in the country,” university president Kirk Schulz said in a release. "Our athletics and university staff members have been working tirelessly in concert over the past year to prepare for this debut and we are excited to showcase our brand to K-Staters world-wide."

Oklahoma and Missouri have similar online projects, and Texas hopes to monetize its third-tier rights with the Longhorn Network in conjunction with ESPN, which launches on Aug. 26.

Pregame and postgame football shows will be on the K-State network, and the school also intends to exclusively broadcast all volleyball and baseball games, as well as selected HD coverage of other Olympic sports and men's and women's basketball games that are not selected for television.

Students at Kansas State's journalism school will have an opportunity to work for the network, as well.